The prevalence of smart devices has brought about a near-constant overlap of advertising and the internet. As you may have already guessed this has caused interactive advertising to grow by leaps and bounds. In fact, online display, paid search, mobile and social media are now critical components in most marketing campaigns and are demanding more and more of the advertiser's - YOUR customer's - marketing dollars.
So, as we evolve into digital media sellers we must be a consultative, critical thinking, marketing professional that drives revenue by selling digital advertising. We accomplish this by first understanding the digital ecosystem, the customer's marketing objectives and then providing impactful solutions that address those objectives.
Gone are the days of pitching packages or raving about the latest ranker. It’s not about us at all. it’s about the customer. To be truly consultative we have to understand what our customers are trying to achieve. What can we help our customer do?
- Increase customer traffic
- Increase number of visits per customer (or, items per customer)
- Increase dollar expenditure of each customer
Do our customers themselves even know what they are trying to achieve? To be truly consultative we not only have to be great communicators, we have to be great listeners. What is their unmet need and how can we help them? We have to become students of the business... not just our business but a comprehensive understanding of their business as well.
In addition to understanding the basic rules of branding and marketing, we must also have a thorough grasp on the various interactive tools that are available. This breadth of knowledge helps us grow our customer’s business and our bottom line.
As we approach the first of year, we'd love to help you build your interactive intelligence with training from our new product, P1 Interactive. With access to 50+ courses together we'll discuss at length the process of selling, managing and analyzing digital media campaigns. To signup for up-to-date information on this new product line drop us an email at [email protected] and we'll be sure to keep you in the loop.