Leadership Styles

What comes to mind when you hear the word "leader"? For each of us, this answer will vary based on our current needs, wants and past experience. Some view leaders positively and some negatively...

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The Branding Process

The branding process is really important for two reasons. First, your primary objective is to help your client (you know, the advertiser) craft an effective brand image for his or her business. So...

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Ways To Stay Motivated During The Summer

Everyone loves summer... it's that time of year when you can enjoy outside activities with friends and family. It can also be that time of year when you get distracted by all the fun things going...

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Are You Struggling To Hire?

One of the most common things that we hear form our clients has to do finding quality talent to fill roles at the station level. Of course, the reasons why vary from station to station, but what...

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Setting The Appointment By E-mail

Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, lets tackle this topic head-on.

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S.O.S. (Shiny Object Syndrome)

There is a new ailment out there that is plaguing many members of our industry. These individuals suffer from the disease S.O.S. (Shiny Object Syndrome).

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On-Air Insights With Katey

When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years....

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5 Tips To Successful Internships

Internships are a two-way street. On one side, you have a young professional looking for experience to grow their career. On the other side, you have employers taking a chance on potential talent...

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How To Get Students Interested In Broadcast Sales

It’s no secret that young professionals aren’t busting down the door for broadcast sales positions. And they're especially not rushing to our tables at career fairs. But what if we took their...

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Top Questions College Students Ask About Broadcast Sales

With new generations entering the workforce, the broadcast industry asks itself, “How can we draw in the future sellers?” The truth is, it is difficult to explain the benefits of broadcast if...

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