With new generations entering the workforce, the broadcast industry asks itself, “How can we draw in the future sellers?” The truth is, it is difficult to explain the benefits of broadcast if...Continue Reading →
So, how much money do you want to make this year?
Your initial response to the above question is probably something along the lines of: “I can’t believe he just asked me that! It’s really none...Continue Reading →
When discussing radio, one of the most popular and well known positions is the DJ or on-air talent. We all know those famous national DJ's from Casey Kasem (yes, I grew up in the '80s) to Ryan...Continue Reading →
Whether you’re living your dream job in media right now or your on your way up, it’s always a good idea to keep your networking pipeline full. There are a number of ways to find and nurture new...
As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the...Continue Reading →
In sales, it's always important to look ahead and see what trends, tips, and tools are out there or on the horizon to make one's life easier. Since the sales world is always changing with new...Continue Reading →
“Where does radio and television fit in with digital media?” I may be a bit biased, but I feel that not only do we have a place at the table, I’ll dare say that we’ve got an opportunity to sit at...Continue Reading →
Have you ever started a new job and thought to yourself... "well, this is NOT what I sign up for"? Not to worry, we've all been there at some point in our career. Our expectations don't quite...