The branding process is really important for two reasons. First, your primary objective is to help your client (you know, the advertiser) craft an effective brand image for his or her business. So...Continue Reading →
There is a new ailment out there that is plaguing many members of our industry. These individuals suffer from the disease S.O.S. (Shiny Object Syndrome).Continue Reading →
So, how much money do you want to make this year?
Your initial response to the above question is probably something along the lines of: “I can’t believe he just asked me that! It’s really none...Continue Reading →
“Where does radio and television fit in with digital media?” I may be a bit biased, but I feel that not only do we have a place at the table, I’ll dare say that we’ve got an opportunity to sit at...Continue Reading →
What is the #1 complaint we hear? "Great sales people are impossible to find!"Continue Reading →
As an account manager, a typical day consists of the following:Continue Reading →