Goal Management: What’s Your Number?

So, how much money do you want to make this year? 

Your initial response to the above question is probably something along the lines of: “I can’t believe he just asked me that! It’s really none...

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A Day In the Life of On Air Talent

 

When discussing radio, one of the most popular and well known positions is the DJ or on-air talent. We all know those famous national DJ's from Casey Kasem (yes, I grew up in the '80s) to Ryan...

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Networking with Media Professionals

Whether you’re living your dream job in media right now or your on your way up, it’s always a good idea to keep your networking pipeline full. There are a number of ways to find and nurture new...

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Onboarding Myths

Onboarding is one of the most important things a company can do to ensure their recent hire feels confident in their new job. Sadly, this process is not being done correctly at most companies,...
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Conducting a Customer Needs Assessment (C.N.A.)

As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the...

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2019 Sales and Marketing Trends

In sales, it's always important to look ahead and see what trends, tips, and tools are out there or on the horizon to make one's life easier. Since the sales world is always changing with new...

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Broadcast Media In A Digital World

“Where does radio and television fit in with digital media?” I may be a bit biased, but I feel that not only do we have a place at the table, I’ll dare say that we’ve got an opportunity to sit at...

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Sales Training Expectations vs. Reality

Have you ever started a new job and thought to yourself... "well, this is NOT what I sign up for"? Not to worry, we've all been there at some point in our career. Our expectations don't quite...

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Marketing Professional Program

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Helpful Ideas to Start Off the New Year

Ah, the life of a media sales representative at the end of the year. Last minute sales challenges, holiday mentality distracting your clients, and those renewal proposal follow upsIs it really...

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