As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the...Continue Reading →
In sales, it's always important to look ahead and see what trends, tips, and tools are out there or on the horizon to make one's life easier. Since the sales world is always changing with new...Continue Reading →
“Where does radio and television fit in with digital media?” I may be a bit biased, but I feel that not only do we have a place at the table, I’ll dare say that we’ve got an opportunity to sit at...Continue Reading →
Have you ever started a new job and thought to yourself... "well, this is NOT what I sign up for"? Not to worry, we've all been there at some point in our career. Our expectations don't quite...
Ah, the life of a media sales representative at the end of the year. Last minute sales challenges, holiday mentality distracting your clients, and those renewal proposal follow ups. Is it really...Continue Reading →
The P1 Futures Program is a two-week “pop up” curriculum that brings broadcast sales to the forefront of college students’ minds. Since the beginning of the program, we've partnered with State...Continue Reading →