Conducting a Customer Needs Assessment (C.N.A.)

As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the...

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2019 Sales and Marketing Trends

In sales, it's always important to look ahead and see what trends, tips, and tools are out there or on the horizon to make one's life easier. Since the sales world is always changing with new...

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Broadcast Media In A Digital World

“Where does radio and television fit in with digital media?” I may be a bit biased, but I feel that not only do we have a place at the table, I’ll dare say that we’ve got an opportunity to sit at...

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Sales Training Expectations vs. Reality

Have you ever started a new job and thought to yourself... "well, this is NOT what I sign up for"? Not to worry, we've all been there at some point in our career. Our expectations don't quite...

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Marketing Professional Program

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Helpful Ideas to Start Off the New Year

Ah, the life of a media sales representative at the end of the year. Last minute sales challenges, holiday mentality distracting your clients, and those renewal proposal follow upsIs it really...

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Don't Get Ghosted!

There is a trend happening lately in companies called "ghosting" that's shaping the way companies are hiring and onboarding employees. What is ghosting you might ask? You've come to the right...
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Become "P1" Within Your Marketplace

I am sure all of you have heard the quote from Dr. Seuss "Why fit in when you were born to stand out!".
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The P1 Futures Program Gains an Underwriter

The P1 Futures Program is a two-week “pop up” curriculum that brings broadcast sales to the forefront of college students’ minds. Since the beginning of the program, we've partnered with State...

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How To Get The Renewal

Oh, the delightful time of the year when many advertising contracts are due for renewal.  Everyone knows that retaining customers is more cost-effective than finding new ones. In fact, the White...
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