On-Air Insights With Katey

When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years....

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5 Tips To Successful Internships

Internships are a two-way street. On one side, you have a young professional looking for experience to grow their career. On the other side, you have employers taking a chance on potential talent...

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How To Get Students Interested In Broadcast Sales

It’s no secret that young professionals aren’t busting down the door for broadcast sales positions. And they're especially not rushing to our tables at career fairs. But what if we took their...

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Top Questions College Students Ask About Broadcast Sales

With new generations entering the workforce, the broadcast industry asks itself, “How can we draw in the future sellers?” The truth is, it is difficult to explain the benefits of broadcast if...

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Goal Management: What’s Your Number?

So, how much money do you want to make this year? 

Your initial response to the above question is probably something along the lines of: “I can’t believe he just asked me that! It’s really none...

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A Day In the Life of On Air Talent

 

When discussing radio, one of the most popular and well known positions is the DJ or on-air talent. We all know those famous national DJ's from Casey Kasem (yes, I grew up in the '80s) to Ryan...

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Networking with Media Professionals

Whether you’re living your dream job in media right now or your on your way up, it’s always a good idea to keep your networking pipeline full. There are a number of ways to find and nurture new...

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Onboarding Myths

Onboarding is one of the most important things a company can do to ensure their recent hire feels confident in their new job. Sadly, this process is not being done correctly at most companies,...
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Conducting a Customer Needs Assessment (C.N.A.)

As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the...

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2019 Sales and Marketing Trends

In sales, it's always important to look ahead and see what trends, tips, and tools are out there or on the horizon to make one's life easier. Since the sales world is always changing with new...

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