The Branding Process

The branding process is really important for two reasons. First, your primary objective is to help your client (you know, the advertiser) craft an effective brand image for his or her business. So...

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Networking with Media Professionals

Whether you’re living your dream job in media right now or your on your way up, it’s always a good idea to keep your networking pipeline full. There are a number of ways to find and nurture new...

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Conducting a Customer Needs Assessment (C.N.A.)

As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the...

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Marketing Professional Program

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An Advertising Space YOU Can Own!

 

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Digital Marketing Budget

I came across this article in a recent edition of the I.A.B. SmartBrief eNewsletter. If you are not currently subscribing to this publication published daily by the Interactive Advertising Bureau,...

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