Setting The Appointment By E-mail

Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, lets tackle this topic head-on.

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S.O.S. (Shiny Object Syndrome)

There is a new ailment out there that is plaguing many members of our industry. These individuals suffer from the disease S.O.S. (Shiny Object Syndrome).

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5 Tips To Successful Internships

Internships are a two-way street. On one side, you have a young professional looking for experience to grow their career. On the other side, you have employers taking a chance on potential talent...

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How To Get Students Interested In Broadcast Sales

It’s no secret that young professionals aren’t busting down the door for broadcast sales positions. And they're especially not rushing to our tables at career fairs. But what if we took their...

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Top Questions College Students Ask About Broadcast Sales

With new generations entering the workforce, the broadcast industry asks itself, “How can we draw in the future sellers?” The truth is, it is difficult to explain the benefits of broadcast if...

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Goal Management: What’s Your Number?

So, how much money do you want to make this year? 

Your initial response to the above question is probably something along the lines of: “I can’t believe he just asked me that! It’s really none...

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Conducting a Customer Needs Assessment (C.N.A.)

As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the...

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2019 Sales and Marketing Trends

In sales, it's always important to look ahead and see what trends, tips, and tools are out there or on the horizon to make one's life easier. Since the sales world is always changing with new...

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Marketing Professional Program

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Helpful Ideas to Start Off the New Year

Ah, the life of a media sales representative at the end of the year. Last minute sales challenges, holiday mentality distracting your clients, and those renewal proposal follow upsIs it really...

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