Onboarding Myths

Onboarding is one of the most important things a company can do to ensure their recent hire feels confident in their new job. Sadly, this process is not being done correctly at most companies,...
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Conducting a Customer Needs Assessment (C.N.A.)

As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the...

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Solution-Driven Marketing Professional

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Helpful Ideas to Start Off the New Year

Ah, the life of a media sales representative at the end of the year. Last minute sales challenges, holiday mentality distracting your clients, and those renewal proposal follow upsIs it really...

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Become "P1" Within Your Marketplace

I am sure all of you have heard the quote from Dr. Seuss "Why fit in when you were born to stand out!".
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How To Get The Renewal

Oh, the delightful time of the year when many advertising contracts are due for renewal.  Everyone knows that retaining customers is more cost-effective than finding new ones. In fact, the White...
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Why You Should Pay Attention to Generation Z

Millennials, millennials, millennials. That’s all we’ve been hearing for the past five years, but now it’s time to obsess over a new generation: Generation Z. Those born between 1995 and the early...

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What is an enterprise account?

For the last month our weekly course recommendations have taken a deep dive into enterprise selling. But, what exactly is an enterprise account? Well.. thanks to our friends and partners at ej4,...

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Create Your Own Future

I finally had a chance to watch the Ashton Kutcher film “Jobs” last night on pay-per-view. I must admit that I’m not a fan of the movie, but I am without a doubt a fan of its lead character.

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